Jewel of the Sahara : AGADIR
Sun and sand
The leading seaside resort in Morocco deserves its title. A 10km-long beach of fine sand and more than 300 days of sunshine a year.
Sunbathing and swimming
Agadir Bay
With its miraculous climate, providing a minimum of 300 days of sunshine a year, and its 10km-long beach, Agadir has all you need for a great seaside holidays. Agadir is a member of a private club which is part of the world's most beautiful bays. It contains a marina which can receive several hundred pleasure boats.
Seaside
The developed coastal road allows you to stroll along more of the sea front, a popular place for a walk at any time of day. It offers a complete panorama of the whole bay. Don't miss visiting the port which is constantly buzzing.
The old kasbah
Destroyed by the earthquake of 1960, the kasbah no longer has its crenellated ramparts. Nevertheless, this elevated site has a complete view of the bay, the port and the new town. It is enchanting at sundown, when the light is flecked with gold.
The new medina
Agadir ramparts
Slightly to the south of the city center, this is a place to be discovered with great delight: the new medina was reconstructed from the 1990s onwards by Italian architect Coco Polizzi. Careful urban development, craftsmen and restaurants. It is an original and bold success, where the Moroccan soul still survives. The jewelry souk and the Moorish café are more than worth the detour.
The leading seaside resort in Morocco deserves its title. A 10km-long beach of fine sand and more than 300 days of sunshine a year.
Sunbathing and swimming
Agadir Bay
With its miraculous climate, providing a minimum of 300 days of sunshine a year, and its 10km-long beach, Agadir has all you need for a great seaside holidays. Agadir is a member of a private club which is part of the world's most beautiful bays. It contains a marina which can receive several hundred pleasure boats.
Seaside
The developed coastal road allows you to stroll along more of the sea front, a popular place for a walk at any time of day. It offers a complete panorama of the whole bay. Don't miss visiting the port which is constantly buzzing.
The old kasbah
Destroyed by the earthquake of 1960, the kasbah no longer has its crenellated ramparts. Nevertheless, this elevated site has a complete view of the bay, the port and the new town. It is enchanting at sundown, when the light is flecked with gold.
The new medina
Agadir ramparts
Slightly to the south of the city center, this is a place to be discovered with great delight: the new medina was reconstructed from the 1990s onwards by Italian architect Coco Polizzi. Careful urban development, craftsmen and restaurants. It is an original and bold success, where the Moroccan soul still survives. The jewelry souk and the Moorish café are more than worth the detour.
As well as its culture of seaside leisure activities, Agadir is also known for its Berber traditions, its dynamic port, its ruins and its picturesque markets. Unspoilt charm to be discovered all year round...
Old stones
The kasbah, which was erected on a mound by the Saadians in the 16th century, was destroyed by the earthquake of 1960. Its ramparts still remain, and at sundown the place offers a marvellous view of the bay, the port and the new town.
Art and memory
The Amazigh heritage museum, which opened in 2000, is devoted to Agadir's Berber culture. It offers a clear and detailed educational trail, along with a rich collection of silver jewelry comprising necklaces, rings and finely crafted brooches.
Fishing and trade
Coco Polizzi
Stop at the port entrance for a quick bite of grilled fish or a small lobster. From 8am until noon, you can watch the auction from a specially built balcony in the market. If you get there early, watch the sailors unload gigantic tuna fish, groupers and hammerhead sharks.
Shopping and sightseeing trips
The Agadir souk
Before going to see the Taroudant fortifications, take a trip to the El-Had souk, a vast market where the inhabitants of Agadir buy their food. Look at the ingredients used in local cooking, buy some fresh fruit or cold drinks, and then head 70km due east to Taroudant. Encircling the old town, the ramparts stretch out over approximately 7km. Taking a horse-drawm carriage tour allows you to appreciate the scale of this thick crenellated adobe wall, which is punctuated with towers and bastions.
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